From TV ads to pop-up shops to inserts in Vogue, Target hasn’t been quiet about promoting its new line with Missoni, that made its debut. The hype worked. Not only did Target’s site crash, but shops nationwide have reported sold-out inventory, but some with empty shelves as early as 9 a.m.
I thought about moving before I understood it’d be fall’s version of Black Friday: The collection, which is composed of apparel, accessories, and house products, is chock filled with Missoni’s signature stripes, zigzags along with florals, and many under $40. While I can assure you these items will add a lively personality to your inside, I can’t assure you that they’re all still available. Here’s to crossing fingers!
More: Modern Icons: Missoni Textiles
Missoni for Goal®: Melamine Dinnerware
Seeing as the website was down the majority of the day and many a shop shelf empty, I thought I’d let you in on some of the home goods that sent Americans into a shopping frenzy, such as these colorful zigzag Melamine plates.
Missoni for Goal®: 4-pk. Melamine Appetizer Plates – $2.99
In Missoni’s world, the dinner dishes do not get to have all of the fun. The Melamine collection also contains bowls, tumblers and these appetizer plates. At $2.99 per year, you won’t feel guilty splurging on that additional fancy brick of brie.
Missoni for Goal®: Glass Vase and Votive
This glass vase and votive seem straight from an Italian glass blowing factory. Talk about a punch of brilliant colour … and every retails for under $30.
Missoni for Goal®: Glass Serving Bowl – $29.99
Bring the identical look in your kitchen using the corresponding glass bowl. Add some fruit and you’ll have a yummy color explosion.
Missoni for Goal®: 5-pc. Espresso Set – $39.99
Missoni is famous for a lively, lighthearted aesthetic, and this espresso set is the perfect representation. Even drinking decaf from them would make me jittery with excitement.
Missoni for Goal®: Loops and Chevron Toss Pillows – $29.99
Throw pillows are a certain method to add cheap color to dark sofas or chairs. These patterned cushions allow you to get two in one: color AND texture.
Missoni for Goal®: Throw – $39.99
Still vying for color? Curl up in this zigzag throw.
Missoni for Goal®: Full/Queen Duvet Set – $99.99
If your bedroom is feeling a little weathered, add some taste with these vibrant duvet and shams. Mix and match with your current bedding to create a look all your own.
Missoni for Goal®: Oblong Toss Pillow – $29.99
Blend them with this gold toss pillow to distinguish the contours and add some unexpected glamour.
Missoni for Goal®: Hand and Bath Towels, Shower Curtain
The assorted towel set lets you infuse your toilet with color when grounding it using all the darkened shower curtain.
Missoni for Goal®: Rugs – $29.99
At only $29.99, these carpets are practically a steal. I’m sure folks were gobbling up these today!
Missoni for Goal®: Stoneware Plates, Bowls, Mugs
For all those who are not quite so crazed about color, the line also contains some black-and-white based goods. The Stoneware collection combines Missoni’s signature zigzag using a modern appeal …
Missoni for Goal®: Ceramic Vases
… as do these ceramic vases.
Framed Tile – $29.99
Missoni understands how gaga people go over their prints. So they’re offering them framed and ready to hang.
A stuffed animal version of Target’s mascot dog, Bullseye, fulfilled many eager online shoppers Tuesday, as the retail website went down due to overwhelming popularity. Those unable to get to their nearest Target shops expected to get in their coveted buys, but have been met with a display urging customers to “Please stay here and we’ll try to get you in as soon as we can! Please know that there’s not any need to refresh your browser. Your request will retry in 30 seconds.”
Shoppers on a mission to get Missoni stormed a Redwood City, Calif.. Target shop after lining up as early as 7:30 a.m. in hopes of snagging one of 400 limited-edition items. Those who arrived a few hours later were fulfilled with empty shelves. Patty Steadman arrived on her lunch break. “I didn’t expect it selling so fast, and well, I had to put my job above the Missoni line,” she explained. “I wish I had taken a previous lunch.”
Lots of tag-teamed and coordinated with friends in different parts of the country. Cherith Spicer, from Palo Alto, Calif. had friends in L.A. on the phone and her boyfriend waiting in front of a computer for the website in order to refresh. She paired up with another shopper she fulfilled as soon as she got there. Together they devised a strategy to take on other directions of the shop, reconvening to compare and polish their finds.
Nearby shoppers shouted in auction fashion, “Does anyone need a local rug? I’m passing on it.” Adrianna Morici, Annette Nguyen, and Emily Strawn arrived at the Mountain View, Calif.. Target shop in their lunch break and walked off clutching Missoni for Goal tights, socks, plus a set of heels.
Did you purchase Missoni for Goal today? Tell us about it!
More: Modern Icons: Missoni Textiles